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Business Is Combat
By James D Murphy, Read by Patrick Cullen, Full Length - New
"I am going to turn you into a modern business warrior... equipped in every way to fight and win the vital battles that are a daily part of your business life. Your transformation from sheep to lion will require a change in your attitude, and that change involves your understanding that business really is combat, in the most visceral and urgent sense. To win, you must be absolutely prepared." —James D. Murphy Your pulse quickens. Your mind focuses. The mission is clear, the maneuvers rehearsed, and there are no second chances. You are about to engage in supersonic jet combat at 45,000 feet ... or maybe you’re about to enter a fierce sales battle with your toughest corporate competitor. These two scenarios are more closely related than they might appear. Business today moves faster than ever. The competition is ruthless, the pressure intense, the stakes dizzyingly high. Companies that lag behind or lose sight of their goals can self-destruct almost overnight. What can you do to survive? James Murphy, one of America’s top fighter pilots, has the answers. In Business Is Combat he shares the wisdom of his "Afterburner Seminars," training you in the military techniques that have made the United States Air Force one of the most formidable organizations in the world.
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